Imangi still provided input into the game design, but the coding and art was created by Behaviour. So Disney commissioned Behaviour Interactive game studio to build Temple Run Brave. They cut a deal in January and didn’t have much time to make the game - a mere five months - as the film was scheduled for release on June 22. But when they heard about the Pixar film Brave - which stars a young princess who rides a horse and is a great archer - that was all they were interested in. At that point, Shepherd and Luckyanova were getting bombarded with pitches for branded expansion games. Decrem talked to them again about a partnership in December.
Their game wasn’t taking off at first, but it really soared after they made the game free. Decrem talked with the Imangi leaders in September. We needed to find the right game mechanic.” “When Disney puts itself behind an app, you can get to the top of the App Store,” he said. He also noted that Disney has shifted its weight to mobile and social games because “that is where the explosive growth is.” Decrem said he wants games that will stick around for a while. But most of the games have been quickly forgotten after the movies’ debuts. should be doing.”Ĭreating a game for “tent pole” movie blockbusters has also been a tradition at Disney. “These feel like the magical kinds of things that the Walt Disney Co. “We are trying to create new Disney characters on mobile and are setting them apart with a focus on quality,” Decrem said. Disney Mobile also had a hit with AppMates, a line of toys for the Cars franchise that work with the Apple iPad. Now Disney has created animated shorts and the first line of plush toys based on the character. That game reached the top spot on the charts in 80 countries. Nine months ago, Disney Mobile launched the hit game Where’s My Water, starring a cute alligator named Swampy. Now Disney’s Marvel has interactive comics on the iPhone as well. The company started making mobile games in 2005, and Pixar movies debuted on mobile in 2007. He noted that Steve Jobs’ family is Disney’s largest shareholder. Decrem said that smartphone apps are a priority for Disney, which needs to stay in touch with the new generation of consumers.
0 kommentar(er)
